Being not impartial to a slug of grape juice myself, hard to ignore the news about Powdered Alcohol… (This is no April Fool, by the way, though it is still April!)
Hence I can’t help but feel ambivalent about it. On the one hand, it’s just another more convenient form of the most commonly used recreational drug on the planet. It’s handy for travel in its reconstitutable sachets, avoids all the fuss of having to mix drinks, and the dose is carefully titrated. You get exactly the amount it says on the packet – which can’t be said for many forms of the stuff.
The downsides, though, are obvious. It’s discrete to the point one could carry it around in a briefcase or a handbag like a cold remedy, make it up on the sly in almost any setting and imbibe away. At a time when many countries are taking measures to try and restrict alcohol consumption, particularly through pricing, and when crime rates are continuing to fall, some say because of a reduction in alcohol use (let’s call a spade a spade here, its a drug!), is it right that it should be made available in this way? Nanny state vs protecting people from themselves, particularly when everyone else has to pay for any health and crime consequences?
I’m going to come off the fence and say it’s a daft idea. Aside from not wanting to see alcohol use encouraged further, I am also driven to that view, in part, by the apparently insane marketing approaches being mooted (though we’ll see how many actually turn into real ads). Particularly worrying is the idea that is can be snorted like cocaine. This has got be a hugely dangerous idea almost certain to do harm and that possibility alone should have resulted in it being banned. So despite the flippant title to this particular blog, the only snort you’ll get from me on powdered alcohol is one of derision.